Job Description

Job Title: Marketing Communications Specialist 

Salary: $66,560 

Reports to: Director of Marketing & Communications 

Benefits: Medical, Dental, Vision 

FLSA Status: Nonexempt Vacation/Sick PTO, Paid Holidays, 

Position Type: Full-time Professional Development 

Location: San Diego; This is not a remote position 

Summary:

Under the general direction of the Director of Marketing and Communications, the Marketing Communications Specialist is responsible for planning, implementing, and monitoring the Marketing Communications strategy to increase brand awareness and improve marketing efforts. 

Support the San Diego Pride marketing strategy by implementing multi-channel tactics to increase ticket sales, enhance brand awareness, increase engagement with Pride365 programs, identify additional channels, attract traffic to the website, and promote an online presence. 

Utilize search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develop, curate, and deploy compelling content to attract visitors and promote sales. Prepare and launch social media, email, and mobile marketing campaigns. Collect and analyze online statistics to identify marketplace trends and best practices to optimize online marketing performance. 

Essential Duties & Responsibilities:

• Assist in developing content and campaigns for Pride programs and the annual festival. 
• Enhance awareness of San Diego Pride, programs, and our brand through new and emerging media (digital, online, social). 
• Coordinate, implement, and track activities through social media platforms (Instagram, Facebook, Twitter, TikTok, and LinkedIn). 
• Posting and interacting with users on a daily basis. 
• Manage social media management software (HubSpot, Loomly, etc.) 
• Measure the success of social media campaigns through reports and dashboards to monitor social media traffic using analytics tools such as Facebook Insights and Google Analytics. 
• Create email marketing campaigns in alignment with the overall marketing plan. 
• Utilize MailChimp, HubSpot, and other CRMs, for analyzing email marketing campaigns. 
• Design graphics for social media and other marketing materials. 
• Serve as a San Diego Pride representative at community functions and events. 
• Responsible for website monitoring and web updates (WordPress). 
• Provide photography services and photo/video editing services as needed. 
• Serve as an alternate for the emergency notification plan. 
• Perform other duties as assigned by the Director of Marketing and Communications. 

Required Knowledge, Skills, and Experience:

• Education: A bachelor’s degree in a related field is preferred; however, any combination of experience, education, and training that would provide the equivalent knowledge and abilities may be considered. 
• Experience: Minimum of three years of experience in journalism, public relations, marketing, communications, or related field. 
• Demonstrated ability to work effectively with people of diverse races, ethnicities, nationalities, sexual orientations, gender identities, socio-economic backgrounds, religions, ages, English-speaking abilities, immigration status, and physical abilities in a multicultural environment. 
• Working knowledge of project management fundamentals 
• Demonstrated ability to prioritize tasks in a dynamic, fast-paced environment. 
• Employees working with San Diego Pride must be able to pass a background check, conducted by San Diego Pride prior to an offer of employment. 

Minimum Qualifications:

• Ability to communicate effectively in English in both oral and written formats. 
• Commitment to the mission of San Diego Pride, is to foster pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally. 
• Experience with social media strategy, data analysis, reporting, and awareness of key trends. Must also know how each social media platform works differently. 
• Knows how to utilize tools for email, social media, and mobile marketing. 
• Thorough understanding of project management best practices. 
• Ability to prioritize and initiate tasks without prompting 
• Willingness to work in the day, evening, on weekends, at unconventional times. 

Preferred Qualifications:

• Additional qualifications in web design or animation are a plus. 
• Minimum of two years of experience in journalism, public relations, marketing, communications, graphic design, or related field. 
• Graphic design, photography, and photo/video editing experience (Adobe Creative Suite, Canva, Final Cut Pro, Premiere Pro, Audacity, or other media editing software). 
• Experience working with the LGBTQ community and familiarity with issues of relevance to LGBTQ people and intersectional justice issues. Demonstrated passion for obtaining resources for marginalized communities a plus. 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to stand, walk, stoop, kneel, crouch, or crawl. The employee will frequently lift up to 50 pounds. The employee may be required to travel for a variety of work functions such as providing training and attending off-site meetings. 

Work Environment:

All employees and volunteers of San Diego Pride must maintain an environment that is friendly, welcoming, and accepting of all factions of the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and any other members of our community.

 

Please go to the link below to apply.

Mission Edge is a nonprofit organization based in San Diego, California. The company's mission is to help other nonprofits become more effective, sustainable, and impactful. They do this by providing consulting services, training programs, and technology solutions to help organizations improve their operations and increase their impact.Mission Edge offers a range of services, including strategy consulting, program design and evaluation, technology solutions, and capacity building. Their services are designed to help nonprofits achieve their goals and serve their communities more effectively. The company has a strong focus on using technology and data to drive social impact, and they work with organizations across a variety of sectors, including health, education, and the arts.In addition to their consulting services, Mission Edge also offers a number of training programs and workshops to help nonprofit professionals build their skills and knowledge. They also host events and convenings to bring together leaders from across the sector to exchange ideas and learn from one another.In summary, Mission Edge is a nonprofit organization that helps other nonprofits become more effective and impactful through consulting services, training programs, and technology solutions. They work to improve the operations of organizations across a variety of sectors and are committed to using technology and data to drive social impact.

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